Praise the One Supreme God who has guided Tudung Group during the course
of works performance in 2008. In this global financial crisis and market
slowdown in 2008, financial performance of Tudung Group if observed from
sales sector is better than that of 2007, although there are many constraints
to encounter. It would certainly become our priority concern. However in
support of all Noble Peoples existing in Tudung Group, we are optimistic to
look forward to better future and keep our spirit to improve performance in
order to be better in the years to come.
Entering the third year of age, Tudung Group as 'Investment Holding
Company' deals with 5 (five) Line of Businesses, Namely: Food,
Beverages, Consumer Health, Distribution & Logistic as well as
Agribusiness. With a vision to become a company which is "Go
Regional" through Tudung International
division, that serves as "collaborator" to Line of Businesses under Tudung
Group to play its role overseas. It is important to any 'leader' at LoB (Line
of Business) level or BU (Business Units) as well as SU (supporting Units) to
develop its "Global mindset". Moreover, we also open opportunity to make
cooperation (partnership) with any companies overseas in the framework of
materializing our dream, in terms of: Joint ventures, transfer teknologi
(Technology transfer), Licensing and marketing collaboration, etc., as we
already done by acquiring Fujian Jinjiang Yonghe FuhuaFood Ltd, chocolate and
candy factory in China being our milestone in 2008.
If seen from our achievement in 2008, it is nor separating from support
"Tudung Noble People" who keeps institutionalizing Management Improvement,
thereby turning into a culture in Tudung Group. It is materialized in terms
of mobilization of SS (Suggestion System), SGA (Small Group Activities) and
CFT (Cross Functional Team) from Business Unit through Corporate level,
including building culture to enable Leaders to perform system development
and build strong leadership in execution in field. Every 'Business leader',
should be strong in "execution" relating to two things, to wit: discipline
in performance and Sense of urgency.
However, on the other side, it should be aware that competition is getting
keener, particularly in consumption sector in which in which our Group
grows so rapidly. Our competitors have intensely made improvement and
innovation in all aspects. Therefore, it is an encouragement to any Leader
in Tudung Group to keep improving creativity and competency consistently
from time to time.
Observing condition in this 2009, this global financial crisis will still
continue although it is expected that it will be recovered in quarter 4
next year. Meanwhile in 2008 Indonesian economy proves to have quite good
achievement namely growing of 6.1%, in the middle of global financial
crisis, supported by Indonesian economic strength, among others:
Demographic factor: large number of population and productive
age creates large market scale
Increasing Income so as to increase total middle class
PDB (Gross Domestic Income) per capita in 2008 increased from
USD 1.942 to USD 2.271 (2/3 of Indonesian economy derives from
Consumption sector - in 2008 Consumption in Gross Domestic
Income of Indonesia increased by 5.3%
PDB (Gross Domestic Income) of Indonesia in 2008 has exceeded
USD 500,000,000,000 (while Goldman Sach predicts: year of 2010:
USD 419 billion)
Out of total population of Indonesia:
23 million of population (= total population of Malaysia):
Average per capita income of USD 7,000
70 million of population (= total population of Thailand):
average per capita income of USD 4,000
Increase of income of middle class population, can stimulate establishment
of new businesses. Meanwhile investment growth of Indonesia is quite high
namely 11.7%. So that, it would give significant consequence to the
increase of production capacity in economy, of which consumption and
investment development is important key of domestic economic development.
It will certainly encourage our spirit & optimism to be ale to keep 'exist'
and ready for competition fairly in attaining Vision of Tudung Goal 2012 :
To be a "10 - 10 Value Creating Company" (c.q 10% EBT and 10 triliun
We will, in a long term, develop 5 (five) 'Tudung Leader's Traits' (TLT),
namely CP4C: (Calling, Piety, Consistency, Creativity, Concern for People
dan Competence). 1P (Piety) and the first 3 C (Consistency, Creativity,
Concern for People) is "Core Traits" of Tudung Leaders which will become
special trait of Noble People of Tudung Group. While Competence is
"Generic & Specific Trait". 'Calling' itself is a 'soul call' from the
bottom of heart which is fundamental in nature in each of Root and
According to House of TLDI (Tudung Leadership Development Institute), the
Core traits itu will be developed through "Core Generic Programs" module.
While Generic traits will be developed through modules from "Career Related
Programs" and "Functional Leadership Programs" according to position class
and professional field of each Job holder.
To ensure that Tudung Leader's Traits is not only an abstract thing in
Tudung Group, the five traits as mentioned above will be measured using
different measuring instrument. Piety will be measured by "Spiritual
Quotient" (SQ). Consistency will be measured by "Adversity Quotient" (AQ)
and "Execution Quotient" (XQ). While Creativity will be measured by
"Creativity Quotient" (CQ) and Competence will be measured by "Intellectual
Quotient" (IQ) as well as successfulness level in various Certified
Assignments and trainings (Formal Credentials). As well as Concern for
People measured by "Emotional dan Social Quotient" (EQ & SQ). Including
Calling which can also indirectly measured using "Adversity Quotient" (AQ).
Therefore the 5 (five) traits will be measured from time to time.
Tudung Leader's Traits (TLT) plays its central and strategic role in Tudung
System that we are building, of which the TLT has covered values as
contained in Corporate Philosophy of Tudung Group (peaceful & dynamic).
Traits as contained in TLT cannot be seen separately but an integral part
(CP4C is the total characteristics of Tudung Leaders). Development of CP4C
will result in Tudung Leader (The resultant of CP4C is Tudung Leader).
Further, Tudung Noble People should also be able to develop reconciled way
of thinking. By Reconciled Way of Thinking Cara we mean way of thinking
which is not seeing two or more phenomenons by dichotomy, but seeing it as
something which is paradoxical thereby reconciliable. Therefore between
Process and Result as well as between People and Task should be managed
proportionally, and not as something which is opposed to. Emphasis on a
certain aspect is contextual and situational in nature. This is style of
management that should be managed appropriately by any Leader in Tudung
In the future, all 'Tudung Noble Leaders' will exert their best to combine
effort and mind maximally keep finding opportunity in the future which will
be full of challange so that the company would instead attain better
achievement in 2009 if compared to 2008.
May God blesses our effort to materialze Mission and Vision of 2012 of